STEP 01
It starts as a bid
It starts as a bid: every shot, the days each step needs, and the AI tokens it will spend.
Tutorials/Start here
Loft in 90 seconds
One system for an AI production, from the bid to the P and L. Here is one short, start to finish.
Follow along
Step by step
STEP 02
The bid is the schedule
Publish it, and it is the schedule: tasks, dates and the booked crew, artist by artist. Nobody retypes a thing.
STEP 03
Every shot, every step
Every shot and every step on one grid: who has it, when it is due, and where it stands.
STEP 04
Generate on the shot
Artists generate inside Loft, on the shot itself. Every image keeps the model, inputs and prompt that made it.
STEP 05
Review where the work is
Takes go to dailies, where directors approve them or send them back with a note. Clients see only what you share.
STEP 06
Know how far behind you are
Three weeks in, Progress measures approved work against the plan. This show is eight days behind, and you can see exactly where.
STEP 07
AI spend, on budget
Every generation is costed on its shot, against the budget from the bid. A hard limit stops a take before it overspends.
STEP 08
It all lands in the P/L
And it all lands in the P/L: labour and AI spend, against what the client pays.
STEP 09
Or just ask
Or skip the digging, and ask. The Assistant reads the same numbers: what is late, what is waiting, and what is next.
Up next in Start here
A production usually runs on a spreadsheet for the bid, a tracker for the shots, a review tool for dailies, and AI tools in browser tabs, and the numbers never meet. This is a tour of one studio's slate in Loft, from a bid to the cost of a shot, showing what changes when all of it is one system.
In the playlists Start here.